01
SEO in Google
Keyword research, structure and landing pages built around real demand. Content optimization, internal linking, local SEO and Google Business Profile.
KeywordsContentLocal SEO
M01 · What it is
What SEO is and why your business needs it
SEO is work on your website so it ranks higher in Google for the queries customers use to find your products and services. Unlike ads, you don’t pay for every click: a page that reaches the top of search results keeps bringing in customers for months.
In Moldova, SEO has a twist: demand is split between two languages. Some people search for “ремонт квартир Кишинёв” (Russian for “apartment renovation Chișinău”), others for “reparație apartamente Chișinău” in Romanian — often without diacritics. We collect queries in both languages and build separate pages for them, with hreflang set up correctly.
Today SEO has a new side: visibility in AI answers. Customers ask ChatGPT and Gemini, and Google itself shows an AI answer above the search results. That’s why we run SEO and GEO as one job: they share the same foundation — structure, clear content and your company’s online reputation.
M02 · What we do
One job — three visibility channels
We don’t separate SEO and GEO: structure, content and online reputation work for search and AI answers at the same time.
02
GEO — AI visibility
We work to make sure ChatGPT, Gemini and AI Overviews know your company and recommend it: clear answers on your site, company data and mentions on third-party sites.
AI OverviewsChatGPTGemini
03
Technical SEO
Speed, indexing, Core Web Vitals, Schema.org, multilingual setup (hreflang), redirects. Everything that stops crawlers from understanding and showing your site.
SpeedIndexingSchema.org
M03 · Services
SEO for your specific goal
01
SEO audit
A one-time check of your site across six areas: technical health, indexing, demand, content, links, AI visibility. A prioritized report — from €100.
Learn more →02
Local SEO
Google Maps, Business Profile, reviews and directories — for clinics, salons, service businesses and anyone people search for “near me” or by neighborhood.
Learn more →03
E-commerce SEO
Category structure, filters, product pages and Google Shopping — so your store sells not only through ads.
Learn more →04
GEO — AI search
Work to get ChatGPT, Gemini and AI Overviews to name your company when a customer asks who to choose.
Learn more →M04 · SEO/GEO audit
We start with an audit — what’s holding you back
The audit is a standalone service and the first step of SEO. You get a report with priorities, not a list of a hundred items.
Technical audit
Speed, mobile version, indexing, errors, duplicates, redirects, markup.
Keywords and demand
What people search to find you, where you’re already visible and which pages you need to meet demand.
Content and structure
How well your copy answers customer questions and how clear it is to search engines and AI.
Links and mentions
Backlink profile, company mentions, reviews and directories — what Google and AI rely on.
Visibility in AI answers
What ChatGPT, Gemini and AI Overviews say about your niche, and whether they mention you.
Competitors
Who’s taking your traffic and how — structure, content, links.
M05 · How we work
A monthly growth cycle
Audit
Technical, content and AI audit. We record your starting rankings and traffic.
→ report with prioritiesStrategy
Keyword map, page and content plan, goals and KPIs for the coming months.
→ month-by-month planOptimization and content
We fix technical issues, create and improve pages, and write articles around demand.
→ changes on the siteReport and adjust
Rankings, traffic, leads and AI mentions. The numbers tell us what to double down on.
→ monthly report
M06 · Case studies
Results in numbers
Manufacturing · B2B · Moldova
Building materials manufacturer: a new website and Google’s first page
The old website never reached the first page for either Russian or Romanian queries. We built the SEO structure, keyword map and technical specification, and the site relaunched in July 2026.
35
64
daily impressions in Google AI answers
- Average position in Google
- 5.5
- Clicks from Google per month
- ~500
Retail · finishing materials · Moldova
Paint store: a new catalog structure and growth in Google
We updated the website and rebuilt its structure from scratch: product groups and subgroups, with a dedicated page for each search intent. Launched in February 2025.
~5
~23
daily clicks from Google
- Average position
- 13 → 6.7
- Keywords in the TOP-10
- 3 → 14
Custom furniture · Chișinău
Furniture maker: 4x more impressions in Google AI answers
We focused on GEO: reworked page headings and structure for AI answers and strengthened backlinks and mentions so the site gets cited more often.
33
137
daily impressions in Google AI answers
- AI impressions in October
- 3,400+
- Average position
- 13.4 → 8.7
×6The same approach on a second furniture project: AI answer impressions grew 6x — from 11 to 66 per day.
M07 · SEO or ads
SEO or Google Ads: which to choose
Google Ads brings leads from day one, but only as long as you pay for clicks. SEO takes longer to gain momentum, but the traffic stays and doesn’t get more expensive with every new competitor. For most businesses, the right answer isn’t “or” but “and”: ads cover demand now, SEO lowers your cost per lead in the future.
If your budget is limited, we look at the niche. Where there are few queries and ad competition is high, SEO pays off faster. Where you need to test demand for a new product, it makes more sense to start with Google Ads and a landing page, and add SEO later.
Either way, you need analytics: without goals in GA4, you can’t compare what a lead from ads costs versus one from search. We set it up at the start of the work — more on the web analytics page.
M08 · Reporting
What you see every month
01
Rankings
Where your site ranks for target queries and how that changed over the month.
02
Traffic
How many people came from search, which pages they landed on and where they came from.
03
Leads
Calls, form submissions and messages from search — the key measure of our work.
04
AI mentions
Whether ChatGPT, Gemini and AI Overviews mention your company for key questions.
M09 · Packages
SEO pricing
The price depends on competition in your niche, the size of the website and the number of languages. Exact quote after the audit.
Audit
from €100
One-time work: find out what’s holding your website back.
- Technical audit
- Keywords and demand
- Content and structure
- Visibility in AI answers
- Prioritized plan
deliverable: report + plan
Order an auditSEO · per month
Most popularfrom €200
Monthly work on traffic and leads from search.
- Strategy and month-by-month plan
- Optimization and new pages
- Local SEO and Google Business Profile
- GEO: mentions and answers for AI
- Report: rankings, traffic, leads
every month: report in numbers
Discuss SEOWebsite + SEO
from €800
When your current website holds back growth and a new one is simpler.
- SEO structure built on demand
- Migration without losing rankings
- Copy for Google and AI
- GA4, goals and lead tracking
- Multilingual RU / RO / EN
at the start: keywords · redirects · goals
Get a quoteM10 · Team
Who leads your project
Oleg Visan
Project Lead
17+years in digital marketing
Every project is led by Oleg Visan, Project Lead at emarketing. He is responsible for the strategy, the website structure and the result. He works with a distributed team of specialists: design, development, copywriting, analytics.
Before marketing, Oleg ran his own business, so he looks at a website the way an owner does: how many leads it brings in and what each one costs.
- SEO and GEO
- Websites built for search
- Analytics and leads
- Hands-on business experience
- RU · RO · EN
M11 · FAQ
Questions about SEO
When will I see SEO results?
Technical fixes take effect in the first few weeks; noticeable growth in rankings and traffic usually takes a few months. We give an exact forecast after the audit, based on competition in your niche.
How is GEO different from SEO?
SEO is visibility in Google search results. GEO is visibility in AI assistant answers. They share the same foundation (structure, content, reputation), so we handle them as one job.
Can you promote a site you didn’t build?
Yes. We start with an audit and suggest a plan that doesn’t require rebuilding the site. If something seriously blocks growth, we’ll tell you directly.
Do you guarantee the #1 spot?
No — honestly, nobody can guarantee rankings. We guarantee transparent work, a clear plan and a monthly report on rankings, traffic and leads.
Do I need to buy links?
We work with mentions, directories, partner publications and content people link to on their own. We don’t use questionable links that could harm your site.
How much does SEO cost?
From €200 / month. The final price depends on competition in your niche, the size of the site and the number of languages. We quote it after the audit, once the scope of work is clear.
Do I need SEO in two languages?
In Moldova, almost always: some customers search in Russian, others in Romanian. These are different queries with different competitors, so each language needs its own version of the pages.
What do you do every month?
We follow the plan from the audit: fix technical issues, improve and create pages, and work on mentions and reviews. Once a month we send a report: rankings, traffic, leads and AI mentions.
M12 · Your growth
Tell us about your project —
we’ll get back with a quote
We reply within one business day. No pushy calls — we understand your needs first, then make a proposal.