01
Search ads
Ads shown to people already searching for your service or product. The fastest source of leads.
SearchKeywords
M01 · The problem
Why ads burn through budgets
Most Google Ads accounts we see lose money on the same things. Campaigns target broad queries, so ads show up for words that have nothing to do with the business. There are no negative keywords. Ads send people to the homepage, where they get lost. And most importantly, conversions aren’t set up, so nobody knows which ads bring in leads and which just spend the budget.
We start from the other end: what counts as a lead and how much you’re willing to pay for one. We set up tracking for forms, calls and messenger chats, and only then launch campaigns. That way, optimization is based on real leads, not clicks and impressions.
Moldova has its own specifics: many people search in both Russian and Romanian, and in most niches ad competition is lower than in neighboring countries. With the right setup, even a small budget can bring a steady flow of inquiries.
M02 · Formats
Which campaigns we run
We choose the campaign mix for your goal and budget — we don’t switch everything on at once.
02
Remarketing
We bring back visitors who came to your site but didn’t leave an inquiry.
AudiencesRe-engagement
03
Display ads
Banners and video on websites and YouTube: brand awareness and reach among the right audience.
BannersYouTube
04
Google Shopping
Products with prices and photos right in search results — for online stores.
Merchant CenterProducts
M03 · What’s included
Setup and management
Audit and strategy
We review your current campaigns (if any), competitors and demand. We set goals, a target cost per lead and a starting budget.
Keyword research
Target queries in Russian and Romanian, plus negative keywords, so you don’t pay for irrelevant clicks.
Ads and landing pages
Ad copy for each group of queries, plus a review of the pages your ads point to — they drive your conversion rate.
Conversions and analytics
Goals in GA4 and Google Ads: inquiries, calls, messages. Without them, ads run blind.
Management
Bids, budgets, pausing what doesn’t work, ad testing, new audiences.
Lead report
Every month: spend, leads, cost per lead and what we change next. In plain language, without forty-column spreadsheets.
M04 · How we work
From setup to profitability
Audit and goals
What you sell, to whom, what a customer is worth and what budget feels right.
→ strategy and media planSetup
Conversions, campaigns, keywords, ads.
→ live campaignsOptimization
The first weeks are active fine-tuning based on real data.
→ lower cost per leadScale
We grow what pays off and test new formats.
→ monthly report
M05 · Ads and SEO
Ads for now, SEO for the long run
Ads bring in customers for as long as you pay. Once the budget runs out, so do the leads. That’s why we suggest treating Google Ads as a quick start and a source of data: which queries bring customers, which offers work and what a lead costs.
That data then becomes the basis for SEO: we build pages on your site for the queries that convert well in ads. Over time, some leads start coming from search for free, and the ad budget can be reallocated.
M06 · Prices
Google Ads pricing
This is the cost of our work. You pay the ad budget directly to Google — it doesn’t go through us.
Setup
from €200
A one-time launch of campaigns from scratch or a rebuild of your current ones.
- Demand and competitor research
- Campaign structure and keywords
- Ads and negative keywords
- Conversions in GA4 and Google Ads
- Landing page review
deliverable: live campaigns
Discuss a launchManagement · per month
Most popularfrom €100
Daily work on your cost per lead.
- Bids and budgets
- Pausing what doesn’t work
- Ad tests
- New campaigns and audiences
- Report: spend, leads, cost per lead
every month: lead report
Discuss managementM07 · Team
Who leads your project
Oleg Visan
Project Lead
17+years in digital marketing
Every project is led by Oleg Visan, Project Lead at emarketing. He is responsible for the strategy, the website structure and the result. He works with a distributed team of specialists: design, development, copywriting, analytics.
Before marketing, Oleg ran his own business, so he looks at a website the way an owner does: how many leads it brings in and what each one costs.
- SEO and GEO
- Websites built for search
- Analytics and leads
- Hands-on business experience
- RU · RO · EN
M08 · FAQ
Questions about Google Ads
What ad budget do I need?
It depends on your niche and competition. After the audit, we suggest a starting budget that gives enough data to optimize. The budget is paid directly to Google.
When will leads start coming in?
Search ads start bringing inquiries right after launch; a stable cost per lead usually settles in during the first weeks of optimization.
Who owns the ad account?
You do. The Google Ads account and analytics are registered to the client; we work with access.
Can this be combined with SEO?
Yes, and it’s the best option: ads bring leads right away plus search query data, while SEO lowers the cost per customer over time.
We already have campaigns. Can you review them?
Yes. We start with an account audit: what’s wasting money, what can be improved and whether conversions are tracked correctly.
Do I need a separate landing page?
Not always. If your site already has a good page for the offer, we send traffic there. If not, building a landing page costs less than overpaying for clicks.
M09 · Related services
Ads work better together with
→
Landing page for ads
A page built around one offer — higher conversion, lower cost per lead.
Learn more →→
Web analytics
GA4 and goals: how many leads each channel brings and what each one costs.
Learn more →M10 · Your ads
Tell us about your project —
we’ll get back with a quote
We reply within one business day. No pushy calls — we understand your needs first, then make a proposal.