GEO (generative engine optimization) is the work of getting ChatGPT, Gemini and Google AI Overviews to mention your company when a customer asks who to choose. We run GEO together with SEO, since they share the same foundation.
Just a couple of years ago the customer journey was simple: a Google search, ten links, a choice. Now more and more people ask an AI assistant — “which furniture maker in Chișinău should I choose,” “where can I get a website for a clinic” — and get a ready answer with two or three names. And Google itself shows an AI answer above the regular results.
The companies that make it into such answers are the ones AI “knows” enough about to recommend with confidence. It relies on what it sees online: the company website, answers to questions, reviews, mentions in articles and directories, and map data.
You can’t buy a spot in a ChatGPT answer. But you can give AI more reasons to name you: a clear website with direct answers, consistent company data, and mentions on platforms the models trust.
GEO doesn’t replace SEO — it builds on it and amplifies it.
We ask AI assistants questions from your niche in Russian and Romanian and record who they name, which sources they cite and where there’s room for you.
We rework headings and opening paragraphs so they answer the question directly. We add FAQs, comparisons and numbers — AI quotes this kind of content more readily than general statements.
Schema.org markup, a consistent name, address and contacts across directories and profiles, and a clear “About us” page. AI should have no doubt about who you are and what you do.
Publications, roundups, directories and partner content on platforms AI uses as sources. Not bulk links, but mentions that make sense.
Reviews on Google and industry platforms are one of the signals AI uses to decide whom to recommend.
Every month we check a set of key questions, look at impressions in AI answers in Search Console and track referrals from AI platforms in analytics.
We focused on GEO: reworked page headings and structure for AI answers and strengthened backlinks and mentions so the site gets cited more often.
×6The same approach on a second furniture project: AI answer impressions grew 6x — from 11 to 66 per day.
Your customers’ questions, AI assistants’ answers, the sources they cite and where you stand in them.
Headings, structure, FAQs and markup — so your pages are easy to quote.
Directories, mentions, publications and reviews on platforms the models trust.
Impressions in AI answers, mentions for key questions, referrals from AI platforms.
In Moldova, few businesses work on AI search systematically yet. That means in many niches AI answers name more or less random companies — the ones that simply have more information about them online. The spot is open, and it’s easier to take it now than in a year, when competitors catch on to GEO.
The second advantage: GEO work almost always improves regular SEO too. Clear answers, good structure and mentions on authoritative platforms appeal to both Google and AI models. In the case study above, the site’s average position in Google grew along with its AI impressions.
If your website isn’t ready for promotion yet, start with an SEO/GEO audit — it will show what’s holding you back and where to begin.
The price depends on competition in your niche, the size of the website and the number of languages. Exact quote after the audit.
One-time work: find out what’s holding your website back.
Monthly work on traffic and leads from search.
When your current website holds back growth and a new one is simpler.
Every project is led by Oleg Visan, Project Lead at emarketing. He is responsible for the strategy, the website structure and the result. He works with a distributed team of specialists: design, development, copywriting, analytics.
Before marketing, Oleg ran his own business, so he looks at a website the way an owner does: how many leads it brings in and what each one costs.
No — AI answers are generated by the model, and there’s no such thing as direct “placement.” We work on the factors that increase the chance of a mention and measure the results.
Yes. AI assistants rely heavily on search results and authoritative sources, so solid SEO is the foundation. We run both as one project.
Search Console shows your site’s impressions in Google AI answers. On top of that, we regularly test a set of key questions across different assistants and track referrals from AI platforms in GA4.
Google AI Overviews picks up changes on your site faster; ChatGPT and other models are slower. We give an estimate after the audit, based on your specific niche.
Yes, especially a local one. For “where in Chișinău…” questions, AI often names companies with good reviews and a clear map profile — that’s within reach for a small business too.
It’s an answer block that Google generates above the regular search results. It includes links to sources — getting into them is one of the goals of GEO.
Google Maps, Business Profile and reviews — for businesses people search for nearby.
Learn more →A report with priorities: what’s holding the site back and what to fix first.
Learn more →We reply within one business day. No pushy calls — we understand your needs first, then make a proposal.
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