Without analytics, marketing runs blind
A visitor counter on your site isn’t analytics yet. It shows visits, but it doesn’t answer the main question: how many leads each channel brought and what each one cost. Without that, you can’t decide where to put your money — ads, SEO or social media.
Most often we see one of three situations. GA4 is installed, but goals aren’t set up, so reports only show visits. Goals exist, but they count twice, and the numbers don’t match reality. Or calls and WhatsApp messages aren’t tracked at all — and for many businesses in Moldova, that’s half of all leads.
We set up tracking for everything that counts as a lead: forms, calls, messenger clicks, purchases. We add cookie consent and Consent Mode, link GA4 with Google Ads and Search Console, and build a clear report you can open and understand in five minutes.
Analytics you can trust
Google Analytics 4
Correct installation, internal traffic filters, links to Google Ads and Search Console.
Google Tag Manager
All tags in one place — no changes to your site’s code every time something changes.
Goals and conversions
Forms, calls, WhatsApp and Telegram clicks, purchases — everything that counts as a lead.
Cookie consent
A consent banner and Consent Mode — analytics that works within personal data rules.
Reports
A clear dashboard: channels, leads, cost per lead, month-over-month trends.
Audit of your current analytics
If GA4 is already installed, we check that data is collected correctly and fix only what’s needed.
How we set it up
What to measure
We define what counts as a lead for you and which channels matter.
→ measurement planSetup
GA4, GTM, goals, cookies, links to Ads and Search Console.
→ working trackingTesting
Test leads through each channel, checked against reality.
→ data without duplicatesReport
A dashboard and a short walkthrough: how to read it and what to look at.
→ decisions based on numbers
Pricing
We work by the hour. We estimate the scope in advance, after the first conversation — no surprises on the invoice.
A review of your situation and a written plan.
- Review of your website and data
- Call to walk through findings
- Prioritized plan
- Channels and budget
Analytics, goals and reports, done for you.
- GA4 and Google Tag Manager
- Goals: forms, calls, messengers
- Cookie banner and Consent Mode
- Link to Google Ads and Search Console
- Lead dashboard
Who leads your project
Every project is led by Oleg Visan, Project Lead at emarketing. He is responsible for the strategy, the website structure and the result. He works with a distributed team of specialists: design, development, copywriting, analytics.
Before marketing, Oleg ran his own business, so he looks at a website the way an owner does: how many leads it brings in and what each one costs.
- SEO and GEO
- Websites built for search
- Analytics and leads
- Hands-on business experience
- RU · RO · EN
Questions about analytics
We already have Google Analytics — why do we need more?
Often analytics is installed, but goals aren’t set up or data is duplicated. We start with a check and fix only what’s needed.
Do we need to change the website?
Usually not: everything is done through Google Tag Manager. Sometimes forms need a small tweak.
Who will own the accounts?
You will. All Google accounts are registered to the client.
Can you track phone calls?
Yes: clicks on the phone number on your site count as a goal. To track calls from ads, we use Google Ads’ built-in features.
Can I see traffic from ChatGPT?
Partly: visits from AI platforms show up in GA4 as separate sources. We break them out in the report so you can follow the trend.
How much does setup cost?
€50 / hour. The scope depends on the site and the number of goals — we estimate it upfront.
Analytics is essential for
Web consulting
A review of your marketing and a clear plan: which channels, in what order, with what budget.
Learn more →Tell us about your project —
we’ll get back with a quote
We reply within one business day. No pushy calls — we understand your needs first, then make a proposal.